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China's tire industry has a strong recovery momentum, and there are many rising stars. Who can stand in the first echelon?

How many tire enterprises are there in China? 200? 400? Or 600? The position of domestic tires in the global market can only be understood but not explained? When the domestic tire enterprises publicized, they would say that the quality is good and the price is cheap, and the foreign countries also seemed to be threatened, shouting that the unfair competition was repeatedly double anti.


However, after nearly 10 years of reshuffle, most enterprises have been buried underground. However, China's tire market is getting better and better, and its investment in the tire industry is expanding. Some tire enterprises established after 2000 have gained a place in the international tire market with their unremitting efforts and struggles. We will continue to build the reputation and image of tire enterprises and move forward on the world stage. Who will stand in the first echelon in the future?

 

China's tire industry has a strong recovery momentum, and there are many rising stars. Who can stand in the first echelon?


Strong recovery momentum


At present, China's tire market has shown a momentum of recovery, but the major tire enterprises around the world are uncertain about the trend of the Chinese market in the second half of the year and are worried about this.


Many tire manufacturers said that the Chinese government would not give up the anti epidemic strategy of "dynamic zeroing", which may affect the Chinese tire market until the end of the year.


In the first half of 2022, the resurgence of the domestic epidemic will have a significant impact on China's tire market, especially in the second quarter. The market data included in Michelin's interim report illustrates this in detail.

In the first half of this year, the sales volume of original passenger car tyres in China totaled 54.2 million, basically unchanged from the same period last year. However, the market fell into a "game of two quarters": sales in the first quarter increased by 6% year on year, while sales in the second quarter decreased by 6% year on year.


In terms of replacement market, the sales volume began to decline in the first quarter, with a year-on-year drop of 10%. With a 23% drop in the second quarter, the sales volume of replacement tires in the first half of the year was 54.9 million, a 16% drop over the same period last year.


The truck and bus tire market also experienced a similar decline. In the first half of this year, the sales volume of the original truck tire market in China was 9 million, 53% lower than the same period last year, and 53% and 50% lower respectively in the first and second quarters.


The replacement sales of passenger car tires dropped 22% to 16.6 million, down 25% year on year in the first quarter and 18% year on year in the second quarter.


However, with the easing of epidemic restrictions, the market rebounded sharply in June. It is reported that many tire enterprises are looking for ways to continue to operate in the crisis.


Who are the rising stars?


1. Race wheel tire


Sailun tire was established in 2002, which is the golden period for the rapid development of domestic tires. This year is the 20th anniversary of the establishment of the Sailun. Although the establishment is not long, the sales have been soaring. Some people say that racing tyres have eaten up the welfare of the development of domestic tyres, but many people have not seen what the domestic tyres have experienced in the past 20 years?


Although the whole market developed rapidly, some people said that they would sell tyres as long as they were produced. However, after 2008, foreign trade barriers to domestic tires became higher and higher. After 2012, there was overcapacity. In recent two years, many tire enterprises were overwhelmed by the pressure of environmental protection.


In the past 20 years, Sailun has grown from an unknown new star in the industry to a leading enterprise leading the development of the industry. Sailun cooperated with the top ranked rubber universities in China, and paid attention to the R&D team since its establishment; When many tire enterprises haven't realized the crisis brought about by the double reverse reaction, Sailun began to lay out its own overseas market. Sailun is the first tire enterprise in China to set up a factory overseas. These are the strengths of racing tyres and have nothing to do with the times.


In recent years, the global tire market has been reshuffled. It is against this background that Sailun Tire is expected to join the echelon of the global tire market with the continuous efforts of its senior products, brands and channels.


2. Qingdao Senqilin


Qingdao Senqilin is an outstanding private tire manufacturer in China and a demonstration enterprise of intelligent manufacturing in China. At present, the enterprise is accelerating its overseas layout. Due to the sharp increase of orders, it will further expand its production capacity in Thailand. The total production capacity of Senkirin in Thailand will reach about 18 million pieces per year. The intelligent tire production equipment not only ensures the precision of the production process, but also improves the product quality and increases the competitiveness of the enterprise. Sen Qilin has become a leader in the domestic tire industry and a model in the global tire intelligent technology field.


3. Jiangsu GM


Jiangsu General Science and Technology Co., Ltd. is a holding subsidiary of Red Bean Group, a key enterprise group in Jiangsu Province and one hundred and twenty pilot enterprises for deepening reform nationwide.


Founded in 2002 and listed in Shanghai Stock Exchange of China in September 2016, the company is a modern high-tech enterprise focusing on the R&D, production and sales of various tires. The company has a stable and professional marketing team and a perfect marketing network. It has developed more than 10000 image stores and signboards across the country. It is a leading enterprise in China's all steel radial truck tire replacement market.


The company pays attention to innovation and R&D improvement, has built Jiangsu All Steel Radial Truck Tire Engineering Technology Research Center and nationally recognized laboratory, has carried out in-depth cooperation in production, education and research, has undertaken national and Jiangsu Torch Plan and other projects, has more than 270 patents, and is a AAA quality credit enterprise in Jiangsu Province, Won the "Innovation and Development Award of China Rubber Industry Enterprises", "Top Ten Innovative Enterprises in Jiangsu Province", "Quality Technology Award of China Quality Association" and other awards. The company has famous brands such as "Qianlima, Red Rabbit Horse, Vernon Horse, Tongyun, Xidatong".


4. China Tire


As a rising star in the tire industry, Shenzhou Tire strictly controls the quality, adheres to the concept of "doing a good job in every tire consistently and diligently" with the spirit of craftsmanship. Since the first tire came off the production line in May 2015, after just two years of rapid development, the production capacity is also rapidly increasing.


At the beginning of the development of China Tire, there have been 100000 sets of supporting production lines, planning and design of aircraft radial tires. In August 2018, Ningxia Shenzhou officially launched the independent research and development project of domestic radial tires.


On May 27, 2019, the first domestic aircraft radial tire independently developed by Ningxia Shenzhou Tire Co., Ltd. was officially launched.


At 1:18 a.m. on November 21, 2020, the 46x17.0R20 specification product of the civil aviation radial tire developed by Ningxia Shenzhou Tire Co., Ltd. conducted a dynamic simulation test in Xi'an Aviation Brake Technology Co., Ltd., and successfully passed 61 tests specified by CTSO-C62e (Civil Aviation Standard), including 50 takeoff tests, 8 taxiing tests, 2 overload taxiing tests, and 1 1.5 times overload takeoff test, The tyres after the test are intact.


China Tire will continue to increase investment in tires, do the best if you want to do it, make the channel deeper and deeper, and make the channel more solid; In terms of products, it is more detailed. Adjust the product structure according to the market demand to truly form its core competitiveness and cope with the changing market conditions.


5. Shandong Haohua Tire


Shandong Haohua Tire Co., Ltd. is a professional tire manufacturer, whose tires are famous for their high cost performance. At present, the company is one of the largest private tire manufacturers in China. The company has two all steel plants and one semi steel plant. Haohua Tire has advanced production equipment, which can develop and produce various suitable tire patterns according to daily needs. Shandong Haohua Tire was founded in 2011, and its development speed is amazing. Not only the domestic market has been expanded greatly, but also the overseas pace has never stopped!


6. Shandong Taikaiying Tire


Recently, the news of Taikaiying tire's listing requires us to re-examine this Shandong tire enterprise. Qingdao Taikaiying Tire Co., Ltd. was established in June 2005. Since its inception, Qingdao Taikaiying has always been focusing on the program design, R&D, quality control, brand operation and tire management of tire products.


Since its establishment, Taikaiying Tire has been adhering to the customized R&D concept of "the right tire for the right purpose", and is committed to providing consumers with professional and systematic tire products and application solutions. At present, Taikaiying can provide customers with radial engineering tires, bias engineering tires, agricultural radial tires, truck and bus radial tires and other products, and has developed tire pressure real-time monitoring system (TPMS) and other value-added services. In the field of all steel engineering tire products, Taikaiying has 10 different tread formulas and more than 230 products to meet the different needs of customers.


7. Hubei Oles


Hubei Olais Tire Co., Ltd. is located in Yangxin Economic Development Zone, Huangshi City. Founded in April 2012, it covers an area of 458500 square meters. There are more than 1200 employees. The company has an annual production capacity of 1.5 million sets of high-performance all steel radial tires, 150000 sets of large mechanical engineering tires and 600000 sets of agricultural tires, with an annual output value of more than 1.5 billion yuan. The main products are: high performance all steel radial tire, large mechanical engineering tire and agricultural tire. Private brands: Oles, Jiashibao, Santian, Qunying, etc.


8. Wanda Baotong


Wanda Baotong Tire is a wholly-owned subsidiary of Wanda Group. The company has more than 3000 employees, and more than 30% of them have college degree or above. Since its development in 2003, it has become one of the large enterprises focusing on the production of all steel radial tires, construction machinery radial tires, semi steel radial tires and light truck tires in China, and is committed to providing global customers with competitive high-quality tire products and services.


9. Shandong Changfeng Tire


Shandong Changfeng Tire Co., Ltd., one of the leading tire manufacturers in China, was established in 2005, covering an area of 660000 square meters, with total assets of more than 2 billion yuan and more than 2500 employees. The company is located in Dongying City, Shandong Province, and has two factories with an annual output of 12 million sets of semi steel radial tires.


Many top Chinese enterprises compete fiercely


On the whole, China has developed into a big tire country in recent years, becoming the world's largest tire manufacturer and the most potential market, and naturally has formed many top enterprises.


From the perspective of projects, according to the data of Tire Business, most of the projects to build factories/expand production in the global tire industry last year were still in Asia, with a scale of 3.5 billion US dollars (24.222 billion yuan), of which the investment from Chinese tire enterprises accounted for nearly 90%.